This should be useful to sites pursuing philanthropic funding.
http://business.timesonline.co.uk/tol/business/specials/article5816774.ece
Of course, the lazy, unproductive way to address this: the inevitable that will just dull the philanthropic edge of these individuals’ generosity and goodwill would be to simply bombard them with begging letters.
There are many subtler ways of approaching such people!
