Finding ways to politely, patiently and appropriately ask high net value individuals to support relevant zoo projects is probably an underused avenue in zoos, especially in the UK and Europe.
Which is a shame, because RICH PEOPLE HAVE ALL THE MONEY!!!
Those charged with developing external funds for zoos have limited time and resources, so it makes sense to focus that time where the pay off is likely to be greatest. Arguably it takes as much effort to raise $100 as it does a $1,000 or maybe even a $1,000,000.
The statistics on wealth distribution are staggering, and lead to pretty obvious conclusions
A study by the World Institute for Development Economics Research at United Nations University reports that the richest 1% of adults alone owned 40% of global assets in the year 2000, and that the richest 10% of adults accounted for 85% of the world total.
If you believe passionately in the worth of your cause ( and if you don’t, just quit) then there is no point striving to be democratic in your fundraising. Identify where your greatest opportinity lies and focus exclusively on this
John
