When compiling the Manifesto for Zoos a while back ( which you can download for free from the JohnReganAssociates website), I came to appreciate how little general data on who visits zoos either in the UK or ( to best of my knowledge) Europe or globally.
Individual zoos have carried out their visitor surveys of course – but largely for fairly short term marketing purposes, and it is quite difficult to make like for like comparisons to produce a solid national, European or world picture.
Then there is little information on who doesn’t go to zoos, or on general public attitudes to zoos and simialr organisations.
This is the kind of information that is most valuable when seeking Government support
I would love to get my teeth into a major exercise to draw together the data we need.
Or can anyone out there show me some research I have missed…?
John
