This is to do with a levy the Government charges on companies who bury waste in landfill sites. This money is accumulated by the landfill operator and at the end of the year goes to the Treasury, unless… the landfill operator chooses to donate some of this to an environmental project.
A zoo or similar organisation has to first register as official ‘Environmental Body’, and the project itself has to fit certan criteria. A number of UK zoos have benefitted from the scheme.
Entrust is the official body that regulates the scheme and their website will tell you all you have to know: http://www.entrust.org.uk/
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